Four Things You MUST Know About Your Income Taxes

by TheBuilder on February 17, 2012

in Taxes

income tax

Most individuals think about their taxes in the complete wrong way.  I blame mainly the government and the payroll system.  Instead, most of us have been trained to think of taxes as that one payment or refund check we get once a year before or on April 15th.  Nothing could be further from the truth.  Income taxes are the all year around bill that you pay and never even realize it.  Instead, I give you the five things you must know about your income taxes.

1.    Nearly everyone who draws a paycheck or gets a W-2 pays estimated income tax.  Even if you don’t think of yourself as a complicated filer who would need to pay estimated taxes, you do pay them.  I remember when I first started working at Staples at the tender age of 15 with the illustrious title of “Sales Associate.”  Oh the joy of getting that first paycheck which I had already calculated in my head!  Then, I actually opened it and realized, this is a lot less than I thought. 

The fact is that most of us have been conditioned to forget to look at the taxes being drawn out of our checks every two weeks.  It’s inevitable and we can do precious little on our own to change that amount, or can we?  In part, the amount drawn out of your paycheck is determined by how you filled out your W4.  The W4 is not a sacred covenant between you, your employer, and the government.  It’s merely a tool to estimate the amount you should be paying in estimated taxes.  

Read it very carefully and fill it out according to your situation.  I file a new one with my employer every year.  I fill them out based upon what I think will be happening that year.  For example, last January I changed my filing for the whole year because I knew I was having a child in March.  Is your partner quitting work?  Are getting a big raise?  Are you taking a pay cut?  Are you adding dependents to your household?  Look at a W4 annually.

2.    There are at least five major figures you want to know on your tax return. KNOW your AGI.  Most people are at least somewhat vaguely familiar with Adjusted Gross Income.  The IRS helpfully describes AGI has your Gross Income minus adjustments to income.  Realistically, what it’s actually describing is more like your net income, total income minus some deductions they allow.   However, this is the base level from which the government is going to decide how much you should pay in total taxes.  You should understand how this number is arrived at and understand two basic concepts I address next: above the line deductions & below the line deductions.

 

3.    KNOW your Deductions & Taxable Income.  Deductions reduce your income by varying amounts per legislation.  Sometimes those deductions are dollar for dollar up to a certain ceiling or do not take effect until a floor is reached.  However, as mentioned above, all deductions are either above the line (above the calculation for AGI and thus reducing it) or below the line (below this calculation).  Above the line deductions are better than below the line because of their overall impact on your tax liability.  Fool.com has a great article on exactly why this is the case.

In either case, AGI less all your deductions allowed below the line typically is your taxable income.   This is the amount upon which your income will be applied to a tax table to determine the percentage of your income that you will have to pay out as taxes.  The IRS publishes the annual tax tables from which you can calculate your tax from this figure.

4.    Tax Due, Tax Payments, Tax Credits.  Your tax due is the total amount due to the government.  You never stroke a check for this whole amount; nevertheless, this is what you are actually paying.  If direct deposit were never invented and employees were given their whole paycheck in actual check format, I am certain there would be a revolt if we were forced once a year to write a check for the entire amount you typically find on this line.  Back to my original premise, largely we have been conditioned to see our taxes as only the amount we have to pay or get back in April. 

Your tax payments are the amounts you have paid in estimate taxes throughout the year based on your W4 in most cases.  Tax credits are actual reductions to the amount of tax you owe.  This is very different from a deduction.  A credit dollar for dollar reduces the actual amount of tax liability, not income.

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Where’s My Refund

by TheBuilder on February 15, 2012

in Personal Finance

IRS Refunds

Where’s My Refund

Are you an early bird when it comes to tax filings?  Did you file electronically?  Well good for you.  However, it appears like the IRS.gov site is having some problems.  Normally you could go here and find exactly when to expect that little nugget of joy.  The IRS also provides a smart phone app called IRS2GO that links into this same system.  See the notice below from the IRS:

We’re having some technical difficulties right now but expect to have this resolved soon. We apologize for the inconvenience.

Update: We are aware that some taxpayers who have filed electronically and received an acknowledgement from the IRS are concerned when they visit “Where’s My Refund” and are told that we have no information regarding their return. This is a temporary situation, and we expect to resolve the matter in a few days. At that time, taxpayers will be able to get an expected refund date when they visit “Where’s My Refund.”

If a taxpayer received an acknowledgment message that their e-filed tax return has been received, they can be assured that the IRS has the tax return even though “Where’s My Refund” does not reflect that. Taxpayers should not call the IRS unless specifically directed by “Where’s My Refund,” as there is no new information to give them.

We expect the vast majority of tax refunds to continue to be issued within the historical range of 10 to 21 days. The IRS is taking steps to update information so that Where’s My Refund has current information. The IRS apologizes for any inconvenience and will provide updated information as soon as possible.

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4 Tips For Small Business Marketing Plans

Baby Marketing

by TheBuilder on February 10, 2012

in Marketing, Small Business

As I mention in my prior post, having a marketing plan and executing on that plan are extremely important for a number of reasons.  Now the question becomes, how do I build an effective marketing plan for my business?  There are lots of resources that discuss how to put together excellent marketing campaigns, but how do I string together a number of successful campaigns?  A marketing plan or marketing calendar is a guide to keep your customers engaged for a full year, and gives you options to acquire new customers throughout the year.  To that end,  I give you four tips for building a successful marketing plan.

1. Successful marketing plans are varied. In other words, don’t wear your customers out with the exact same strategy all year long.  Certainly stick with what works, but don’t be afraid to try new tactics and campaigns.  Sitting on your laurels compared to branching out to try new things is the difference between Kodak (now bankrupt) and Apple.  Extremely successful small businesses, large businesses, and everything in between are most often lead by visionary individuals who love nothing more than to expand on their products and they way they offer them.

2. Timing is everything.  Is your business seasonal?  If you are in retail, the answer is undoubtedly yes.  If you are a blogger and your niche is personal finance, April 15th should loom very heavily on your mind and in your writing.  In building a marketing plan, you have two competing but also complimentary objectives.  First, you do want to increase your business in the off-season.  Second, you want to use the off-season to build steady momentum going into peak season.  Establish what your strategy should be.  Often times, businesses will try to pull demand from the peak season into the off season; however, they often do so at tremendous loss of margin.  Perhaps a better strategy would be to position yourself so that when the customer is ready to buy, they think of your business first.

3. Who is my customer & what do I want to tell them?  This is one of the central questions answered in building any marketing plan and marketing campaign.  In any niche, you have a message that you are trying to convey that convinces potential customers to buy your product.  The business that makes their message crystal clear to their customers and presents a value proposition is primed to take market share.  Furthermore, this value proposition needs to be clearly stated all year long in all varied attempts to gain customers.

4. Adjust on the fly.  The best laid plans of mice and men go often askew.  Conditions in your niche, in the social marketplace, in your distribution chain, and a thousand other places demand your ability to adjust.  It is possible to create the greatest marketing campaign ever conceived and still have it go horribly wrong.  Simply remember we are building a plan to satisfy assumptions we make about how the year will unfold as I discuss here.  Stay fluid and agile in your endeavors.

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John Jantsch over atDucttapemarketing hit a very important nail on the head in this post that is extremely relevant to successful budgeting and financial management.  Over there he asks the simple question, are my marketing efforts producing the results I expected?  This is an extremely valid question to ask and very pertinent to the beginning of new year.  No doubt, most retailers just closed out their high season, and now is the time to be asking these questions in preparation for next year’s high season.

Beginning with the Marketing Plan: Asking Questions

Budgeting for small business and ecommerce retailers begins with asking this same type of question.  Many small to even medium size businesses, if they budget at all, simply are in the habit of budgeting sales up 5% in the next year and letting the rest of the income statement populate on a pro-rata basis.  Amazingly, some businesses hit their target, some go viral and are wildly successful, and even more will languish in mediocrity.  Even in the best case scenarios where businesses increase their sales figures 10-20% over prior year, they suffer greatly from strain in growing pains that might have been avoided with thorough planning and budgeting.

But where to begin?  First, we need a set of assumptions and tactics for this new year.  What worked last year and what didn’t?  What was my gross customer acquisition costs and what margin did I turn on these customers?  Will I retain these customers, and if so, what is the retention cost? Do I have a concrete marketing calendar that matches the seasonality of my business and presses all the right marketing buttons at the right time?

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Benefits of leasing a car: Are there any?

by TheBuilder on February 5, 2012

in Personal Finance

FivecentNickel recently wrote a post extolling the many hidden dangers of leasing a car.  As he notes in his blog, leasing is certainly on the rise in the US and will always be a go to option for some purveyors of luxury vehicles.  However, that’s certainly not the vast majority of us driving our Hondas, Nissans, Fords, and Kias.  (Apologies to car enthusiasts if your manufacturer was left out.)

In reading FiveCent’s post, I began to reflect to see if I could think of any benefits to leasing a car.  Are there any benefits to leasing?  I grew up in a purchase/finance a car family.  We certainly knew other families who were leasing families, but their finances probably looked significantly different than ours.  Surely there was some validity to what they were doing; otherwise, they would not be doing it.

Hence, in the spirit of FiveCent’s Four Hidden Dangers of Leasing a Car, I give you…

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Budgeting: There Are Apps For That

February 4, 2012
Thumbnail image for Budgeting: There Are Apps For That

Smartphones are one of the greatest inventions of all time.  An iPhone can literally change your life (hyperbole?) or at least change the way you obtain and process information.  Now you never have to be far away from your bank balance, budget, or virtually any financial information you could ever want.  You could be having [...]

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Car Insurance: Myth vs Fact

Thumbnail image for Car Insurance: Myth vs Fact February 1, 2012

Car insurance is an absolute necessity as it is required by law in the US.  There are a large number of reputable companies to do business with, and the marketplace has made competition fierce.  However, as widespread as the coverage is, many are ignorant of exactly what coverage they have.  I spent three years selling [...]

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Thinking Like a CEO

January 30, 2012

CEO’s are most often fantastically successful people who are highly educated, creative, and well organized.  They utilize these skills to take them to the tops of their respective industries.  Obviously, the vast majority of us will never be CEO of any organization no matter how big or small.  We simply do not have the same [...]

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Budget Building 101—Short Term:

January 27, 2012

Why do this? At its most basic level, building a budget is about comparing the timing and amount of income against the timing and amount of expenses.  Essentially, we need to know how much money we have and when we will have it so we can gauge when we can spend it.  There are a [...]

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